Finding the Strength to Change
Brief Rather than the victims, target the potential perpetrators of domestic violence to seek help and advice and change behaviours.
Solution A powerful poster and radio campaign highlighting the disturbing and distressing emotions that a potential perpetrator may recognise in themselves to give them the wake up call they need to prevent further abuse.
Work produced for NHS at BJL Manchester.
Radio
Unfortunately domestic violence is often part of a vicious cycle where abusive behaviour is learnt in childhood and then perpetrated in adulthood. This award-winning radio ad disturbingly brings to life this sad insight