Brief: Raise awareness of testicular cancer in young men via the Versus Cancer charity concert event to help promote regular health checks.

Solution: A lighthearted approach to a serious (and potentially deadly) subject, this Hip-hop track was created, complete with crotch-grabbing rap lyrics, to drive home the message to men to regularly check out their balls.

The track which can be heard below ended up being played live at the Versus Cancer charity gig in Manchester.